After the initiative’s rousing success with Atlanta’s most recent marketing slogan (”Every day is an opening day”), Brand Atlanta with its $4 million annual budget has come up with another gem: ‘City lights, Southern nights.’
Instead, how about “The City Too Busy to Cut a Deadweight Marketing Initiative from its Budget”?
Furious D: Now where am I going to go to beat SEC football fans at their own picks game while hopped up on goofballs?
CJ: I tried to establish a hot dog stand this year and was advised by the Health Dept (Dekalb Cnty) and by a...
Tony: This is a bunch of crap. Where am I supposed to get all my University of Georgia football news now?
Jen: As soon as college football starts, he’ll be back. Book it.
Blue: Say it ain’t so, Russell Tanton? First it was “my pit stop on the information superhighway.”...
Georgia Podcast Network
[...] As Rusty has pointed out, Atlanta has yet another new slogan. Forget all that “Opening Day” nonsense and start ordering your “City Lights, Southern Lights” commemorative koozies. [...]
Also, the only two other incarnations of the expression “Southern Nights” that I’ve encountered are 1) the adult bookstore and 2) the name of a fictional cologne in a third rate detective novel, the smell of which drove a psychologist and former ecstatic snake handler with multiple personality disorder into a homicidal fugue state.
Neither of these seem to be ideas they should want paired with the city’s branding campaign.
[...] Rusty the Radical Georgia Moderate on “City lights, Southern nights,” the slogan reportedly replacing “Every day is [...]
The two topics that most people associate with Atlanta are Civil Rights and the Civil War (era). As a city we’re too uncomfortable to accept these as our defining characteristics and we de-emphasize them to our detriment.
Sure we’ve got great restaurants, museums, attractions, etc. - but when out-of-towners come here they typically seek the home of the civil rights movement AND the capital of the “Old South”.
We don’t do a good job promoting either.
You have Sweet Auburn. You have the Cyclorama, Stone Mountain, and Kennesaw Mountain.
In Charleston you visit Fort Sumter. In Memphis you go to the Lorraine Motel - which is near Beale Street and a whole host of restaraurants/museums/attractions - and Graceland (of course).
Atlanta is ashamed of the “Old South” and civil rights sites are not our most visited places.
Atlanta evokes thoughts of mint juleps, home cooked comfort food, principled people taking a stand for what they believe in, and a rocking chair on a porch.
I don’t have the answer, but wish we could come to grips with our past as a community and find ways to connect with these themes that everyone can embrace. It’d be to our benefit.
And we’ve got to quit trying to be “The Empire State of the South”.
How about “Bring Your Own Water”?
[...] I breaking the rules to cite my own post? Oh well, here it is. I suggested an alternate [...]
We should embrace the Futurama way of endorsing Atlanta…Coke, southern accents, and Donovan singing our theme song.