Retro edition. From Johnny Ola (played by Dominic Chianese, who also plays Junior Soprano in the Sopranos) in Godfather II:

One by one, our old friends are gone. Death, natural or not, prison, deported. Hyman Roth is the only one left, because he always made money for his partners.

I thought of this quote when I read about the NFL trying to trademark the phrase “The Big Game.” It also generally reminds me of how stupid it is to try to control an idea once it’s taken on a life of its own, and that people who do so (like someone at SoCon said) are usually people who don’t have very many ideas of their own.